Oprah Winfrey Black Eyed Peas Flash Mob

Everyone wins with a flashmob. Oprah was launching her 24th season with Black Eyed Peas and 21,000 people in Chicago. What was just supposed to be a concert was actually a flashmob arranged by T Mobile. Genuis, they piggybacked on Oprah, Black Eyed Peas and the current marketing favorites; socal and viral vehicles. I'm calling this'SOVIAL'. In other words those long in the tooth marketeers that don't have an ear to the ground on contemporary street culture will miss out. A movement apart its competitors this brand is taking a risk, a very culculated one at that. You got Oprah so how far wrong can you go. I'll be glad to see the old boring marketing mix gathering dust on the shelves of the American congolmerates being chucked out the window for now, that is until the next big idea comes along.

So does everyone win? Oprah does, she gets to be part of the SOVIAL revolution and keeps her hip happening, Black Eyed Peas, well they are supercool anyway but this ups the ante with online video sharing, spreads there name and the illegal downloading increases. Hmmmm. T Mobile wins as they have these two cool names by assosiation, a viral ad and to date 600,000 views, not bad not bad. The dancing people win, they had a cool dance, enjoyed themselves and have endless mileage for dinner party chat.
The consumer, yeah that guy, does he win? He has to buy the phone, spend $200 and think he's cool. Of course the TMobile G1 is cool as it is a first for Google. If that's what gives you kicks. The real winner is so called media progression and bravery. Both of those are the reason this risk will pay off.